After Steve Jobs anointed Walter Isaacson as his authorized biographer in 2009, he took Isaacson to see the Mountain View house in which he had lived as a boy. He pointed out its "clean design" and "awesome little features." He praised the developer, Joseph Eichler, who built more than 11,000 homes in California subdivisions, for making an affordable product on a mass-market scale. And he showed Isaacson the stockade fence built 50 years earlier by his father, Paul Jobs.
"He loved doing things right," Jobs said. "He even cared about the look of the parts you couldn't see."
Jobs, the brilliant and protean creator whose inventions so utterly transformed the allure of technology, turned those childhood lessons into an all-purpose theory of intelligent design. He gave Isaacson a chance to play by the same rules. His story calls for a book that is clear, elegant and concise enough to qualify as an iBio. Isaacson's "Steve Jobs" does its solid best to hit that target.
As a biographer of Albert Einstein and Benjamin Franklin, Isaacson knows how to explicate and celebrate genius -- revered, long-dead genius. But he wrote "Steve Jobs" as its subject was mortally ill, and that is a more painful and delicate challenge. (He had access to members of the Jobs family at a difficult time.) Jobs promised not to look over Isaacson's shoulder and not to meddle with anything but the book's
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cover. (Boy, does it look great.) And he expressed approval that the book would not be entirely flattering. But his legacy was at stake. And there were awkward questions to be asked. At the end of the volume, Jobs answers the question "What drove me?" by discussing himself in the past tense.
Isaacson treats "Steve Jobs" as the biography of record, which means that it is a strange book to read so soon after its subject's death. Some of it is an essential Silicon Valley chronicle, compiling stories well known to tech aficionados but interesting to a broad audience. Some of it is already quaint. (Jobs' first job was at Atari, and it involved the game "Pong." "If you're under 30, ask your parents," Isaacson writes.) Some, like an account of the release of the iPad 2, is so recent that it is hard to appreciate yet, even if Isaacson says the device comes to life "like the face of a tickled baby."
So "Steve Jobs," an account of its subject's 56 years, must reach across time in more ways than one. And it does, in a well-ordered, if not streamlined, fashion.
Although Isaacson is not analytical about his subject's volatile personality (the word "obnoxious" figures in the book frequently), he raises the question of whether feelings of abandonment in childhood made him fanatically controlling and manipulative as an adult. Fortunately, that glib question stays unanswered.
Isaacson takes his readers back to the time when laptops, desktops and windows were metaphors, not everyday realities. His book ticks off how each of the Apple (AAPL) innovations that we now take for granted first occurred to Jobs or his creative team.
"Steve Jobs" greatly admires its subject. But its most adulatory passages are not about people. Offering a combination of tech criticism and promotional hype, Isaacson describes the arrival of each new product right down to Jobs' theatrical introductions and the advertising campaigns. But if the individual bits of hoopla seem excessive, their cumulative effect is staggering.
Here is an encyclopedic survey of all that Jobs accomplished, replete with the passion and excitement that it deserves.
Source:http://www.insidebayarea.com/timesstar/localnews/ci_19169538
